Campaign: event, print, branded premium

Problem: Transform the low-attendance, closing cocktail reception at iMedia Brand Summit into a buzz worthy, must-attend event.

Solution: Developed the IAC/AS branded “The Last Laugh” event with comedian Joel McHale.

Best attended closing event for iMedia; executives changed travel to attend; renewed program due to overwhelming response.

  • For IAC Advertising Solutions

Branded Premium (Creative Lead — Copy)
Conceived and wrote copy for T-shirt. Eliminated the typical logo on the front or back
in favor of a brand message on the inside of the T-shirt in keeping with the tone of the event.

An up-close look at the branded message printed on the inside of T-shirts. Hooray for IAC/AS for taking this risk.