Several distinct, multiplatform touch points with consistent messaging engaged decision makers (39% director-level and above) and put SmallBiz in consideration set.
B2B Product Campaign
BusinessWeek’s SmallBiz magazine wanted to educate media buyers/marketers, promote rate base increase and a strategic alliance with Dun & Bradstreet.
- Role Creative concept, strategy, copywriter
- For SmallBiz Magazine
- Type Direct mail, microsite, print, events, email