360 Brand Campaign

BusinessWeek’s SmallBiz magazine wanted to educate media buyers/marketers, promote rate base increase and a strategic alliance with Dun & Bradstreet.

  • Role Creative concept, strategy, copywriter
  • For SmallBiz Magazine
  • Type Direct mail, microsite, print, events, email

Several distinct, multiplatform touch points with consistent messaging engaged decision makers (39% director-level and above) and put SmallBiz in consideration set.