B2C Campaign: print, email

Problem: Refresh NYU SCPS Master’s programs with a modern voice, sexier look and feel.

Solution: Created new collateral (brochures, postcards, etc.)that moved away from the iconic NYU arch and embraced benefit-driven approach to messaging; included full-page interviews with professors, students, and alumni.

Digital Imaging Master’s applications doubled as a result of campaign.

  • For NYU’s School of Continuing & Professional Studies

Print Collateral (Creative Lead — Copy)
Wrote copy across media which redefined the voice of several Master's programs through a comprehensive campaign, which included brochures (as seen here), direct mail, course descriptions, HTML emails, and more.

Excerpt from Print Collateral

Collaborated with Dean, faculty, marketing, and design on timely execution of compelling, on-message collateral.

Excerpt from Print Collateral
Master's Brochures helped generate new applications for programs.
Digital Imaging Master's applications doubled as a result of campaign!

Excerpt from Print Collateral
Conducted and wrote interviews with faculty, directors, and students to lend greater personality
to programs and demonstrate real-world applicability of study.

Excerpt from Print Collateral
Conducted and wrote interviews with faculty, directors, and students to lend greater personality
to programs and demonstrate real-world applicability of study.