B2C Refresh

NYU’s School of Continuing & Professional Studies wanted to infuse their Master’s programs with a modern voice and updated look and feel. I researched, interviewed, wrote, and project managed the creation of new collateral (brochures, postcards, web copy) that elevated the brand and embraced a benefit-driven approach for our audience. The Digital Imaging Master’s applications doubled as a result of this refresh campaign.

  • Role Creative Lead & Copywriter
  • For NYU’s School of Continuing & Professional Studies
  • Type Copywriting for email, direct mail, web copy; interviewing faculty and students; project management
  • Industry Higher Education

Print Collateral (Creative Lead — Copy)
Wrote copy across media which redefined the voice of several Master's programs through a comprehensive campaign, which included brochures (as seen here), direct mail, course descriptions, HTML emails, and more.

Excerpt from Print Collateral

Collaborated with Dean, faculty, marketing, and design on timely execution of compelling, on-message collateral.

Excerpt from Print Collateral
Master's Brochures helped generate new applications for programs.
Digital Imaging Master's applications doubled as a result of campaign!

Excerpt from Print Collateral
Conducted and wrote interviews with faculty, directors, and students to lend greater personality
to programs and demonstrate real-world applicability of study.

Excerpt from Print Collateral
Conducted and wrote interviews with faculty, directors, and students to lend greater personality
to programs and demonstrate real-world applicability of study.