Investing.BusinessWeek.com DM Launch (Creative Lead — Copy)
Three-part mailing to senior executives driving them to try the Company Insight Center investment tool on BusinessWeek.com.
Each mailing included a gift from a company listed on the Company Insight Center.
The DM piece played on the notion of a quest for knowledge using the senses, with the CIC satisfying that desire.
Direct Mail (Creative Lead — Copy)
Conceived idea for custom-created Visa wallet with IAC/AS messaging throughout to convince senior agency and brand executives that IAC should be part of their media plan.
Open the wallet to find Citysearch, Evite, and Match.com cards highlighting each property's strengths in reaching the Visa target, in addition to an overall message tying the Visa Go message to IAC/AS's mission.
Visa "Go" messaging is a natural fit with IAC/AS properties which engage socially active consumers to spend dollars offline in the real world.
Each research-driven site card demonstrated the spending power of IAC/AS's socially active consumers.