Charitable Giving Campaign

ADvocate for Giving holiday campaign (Creative Lead – Copywriter) The newly merged employees of Tremor Media and ScanScout chose to forgo a holiday party in order to donate the funds to charity. As creative lead/copy, I named campaign, defined the brief, outlined goals, and determined the creative timeline; acted as primary contact for charities; drafted all content (email, Website, contact with charities); and helped test deliverables.

The campaign was so successful, Tremor Media plans to build out the ADvocate for Giving concept in 2011.

ADvocate for Giving campaign launches with HTML email inviting clients to participate in allocation of holiday donation.

Welcome to the ADvocate for Giving microsite, where clients learned more about the charities chosen by Tremor Media employees and can vote for their favorite.

Since Tremor Media is a video advertising network, we incorporated each charity's video assets to tell its own unique story.

After voting, clients are invited to "meet" Tremor Media and ScanScout employees.

Click on an employee to learn more about their New Year's resolutions and favorite online video of the year.