360 Rebrand Campaign

Post merger with ScanScout in 2011, Tremor Media rebranded in 2012 as Tremor Video. the Marketing team worked with 20nine to launch a full scale, integrated rebrand campaign across print and digital. Copywriting for all campaign elements was my charge as brand owner (concept for ad campaign "Magic, meet Metrics," developed by 20nine).

  • Role Copywriting, rabble-rousing, brand management
  • For Tremor Video

Unicorns were not all the rage when we launched this campaign. I’d like to think we had something to do with their resurgence. (You’re welcome.)

Phase one of the rebrand campaign introduced “Magic, Meet Metrics” across our corporate website.

Print ads in major media publications, including Adweek and Ad Age

Email blast to current clients and partners about our new name and the unique value we offer

Had to rally our best brand ambassadors – employees – so we showered them with orange love on rebrand day.

Consecutive messaging in Cynopsis TV/digital weekly e-newsletter

Phase two of the rebrand campaign launched with a new series of ads "You should know better" (developed by 20nine) and a reskinned home page.