Unicorns were not all the rage when we launched this campaign. I’d like to think we had something to do with their resurgence. (You’re welcome.)
Phase one of the rebrand campaign introduced “Magic, Meet Metrics” across our corporate website.
Print ads in major media publications, including Adweek and Ad Age
Email blast to current clients and partners about our new name and the unique value we offer
Had to rally our best brand ambassadors – employees – so we showered them with orange love on rebrand day.
Consecutive messaging in Cynopsis TV/digital weekly e-newsletter
Phase two of the rebrand campaign launched with a new series of ads "You should know better" (developed by 20nine) and a reskinned home page.