We really did create a giant thank you card. Zing!
We drove our target audience to a “Thank you, Hulu” landing page with original :30 pre-roll video and interactive Super ad unit. When you interact with the trigger in the upper right hand corner of the ad, a slate opens with more story.
"Thank you, Hulu" interactive Super ad expanded
"Thank you, Hulu" gatefold off the front cover of Ad Age
"Thank you, Hulu" email blast
Three consecutive ads in Cynopsis TV/digital weekly e-newsletter
Banners placed on major media sites to reach target audience (agency media planners, buyers, brand managers)