360 Disruptive Branding Campaign

Tremor Media was a no-name startup challenging Hulu and YouTube in 2011. I created this campaign during my tenure at the company to disrupt the big guys and announce there was a new tech player in town.

  • Role Creative concept, copywriting
  • For Tremor Media
  • Type Video, online ads, microsite, HTML email, print ads

We really did create a giant thank you card. Zing!

We drove our target audience to a “Thank you, Hulu” landing page with original :30 pre-roll video and interactive Super ad unit. When you interact with the trigger in the upper right hand corner of the ad, a slate opens with more story.

"Thank you, Hulu" interactive Super ad expanded

"Thank you, Hulu" gatefold off the front cover of Ad Age

"Thank you, Hulu" email blast

Three consecutive ads in Cynopsis TV/digital weekly e-newsletter

Banners placed on major media sites to reach target audience (agency media planners, buyers, brand managers)