360 Disruptive Branding Campaign: Part 2

As a follow-up to the success of “Thank you, Hulu”, I created the “Thanks, YouTube campaign” to poke the bigger bear.

  • Role Creative concept, copywriting
  • For Tremor Media
  • Type Video, microsite, print ads, online ads, HTML email

Now this was fun. We played off one of the most popular YouTube videos at the time (double rainbow) to politely challenge the big guys.

Adweek spreads and back covers of Ad Age magazine drive traffic to our “Thanks, YouTube” microsite.

“Thanks, YouTube” campaign builds off the successful “Thank you, Hulu” campaign to continue Tremor Media’s story, with a custom microsite.

Again, we created a video with Super ad format. When a viewer engages, they can watch additional video content and take a quiz.

Banners in major media drove traffic to the "Thanks, YouTube" landing page.

Consecutive ads in Cynopsis TV/digital weekly e-newsletter