Product Launch

Tremor Video developed a new viewability product to improve the measurement and buying of brand advertising. To launch this product, I developed the creative concept and strategy for the Viewability Actually campaign, which included direct mail, email, video, sweepstakes, and a dedicated microsite. I acted as lead copywriter and project managed the campaign start to finish. This sendup of Love Actually was a big hit with the target audience. I LOVE how it turned out.

  • Role Product Marketing Lead & Copywriter
  • For Tremor Video
  • Date 2015
  • Type Go-to-market strategy, copywriting, project management
  • Industry Ad tech

“Viewability Actually” campaign launched with a direct mail outreach to VIPs in our target audience. The mailing including a brochure, custom branded candy and jar, and a personalized letter.

The target audience was directed to a custom website to view “Viewability Actually" video, our take on the famous "Love Actually” rom-com. After watching the video, visitors can enter to win a GoPro.

Emails were sent to a wider audience to drive traffic to the microsite and increase entries into the sweepstakes.

“Viewability Actually” original scripted video explains how Tremor Video delivers 100% viewable and completed video views with its proprietary technology.