“Viewability Actually” campaign launched with a direct mail outreach to VIPs in our target audience. The mailing including a brochure, custom branded candy and jar, and a personalized letter.
The target audience was directed to a custom website to view “Viewability Actually" video, our take on the famous "Love Actually” rom-com. After watching the video, visitors can enter to win a GoPro.
Emails were sent to a wider audience to drive traffic to the microsite and increase entries into the sweepstakes.
“Viewability Actually” original scripted video explains how Tremor Video delivers 100% viewable and completed video views with its proprietary technology.