B2B Product Launch

Online and offline product launch campaign using direct mail, HTML email, video, microsite, and sweepstakes.

  • Role Creative concept, strategy, copywriting, project management
  • For Tremor Video

Viewability Actually: You will love the way you're seen. Guaranteed.

“Viewability Actually” campaign launched with a VIP outreach mailing to target audience.

Target audience was directed to a custom website to view “Viewability Actually," our take on the famous "Love Actually” rom-com. After watching the video, visitors can enter to win a GoPro.

HTML emails also drove traffic to the sweepstakes.

“Viewability Actually” original scripted video explains how Tremor Video delivers 100% viewable and completed video views with its proprietary technology.